Google Ads Management
Capture high-intent pet insurance searches and turn more of those buyers into policy sales.
View Google AdsKnose's earlier ads went wide, betting awareness would drive sales. We refocused Google and Meta on people ready to buy, and sales rose 30% in six months.
The earlier strategy bet on awareness to drive sales. Ads went too wide, so much of the budget reached people who weren't ready to buy.
We worked back from sales: what was converting and what wasn't. The audit found targeting set broad for awareness, and budget spread across channels and audiences that didn't turn into policies.
We narrowed targeting to people ready to buy and realigned channels and budget toward what converted, for more conversions from the same spend. Sharper offers and a better landing page lifted sales.
Within six months, Knose's sales were up 30% on the same monthly marketing spend. Fewer wasted clicks, more of the right buyers, and pages that turn them into customers.
We tightened Google Ads to buyers, rebalanced spend with Meta, then used CRO on the homepage to turn more visits into sales.
Capture high-intent pet insurance searches and turn more of those buyers into policy sales.
View Google AdsRetarget people who found Knose on Google and run promotional campaigns that bring them back to buy a policy.
View Meta AdsImprove landing pages and conversion paths to turn more traffic into qualified enquiries and sales.
View CROIf your ad spend has stopped growing sales, show us your account. We’ll audit it the way we audited Knose’s. Valued at $3,000, free for qualified businesses.
Book My Audit$70 in pizza sales for every $1 on Google Ads.
Trailer sales up 10× in 12 to 14 months.
Leads doubled versus their previous supplier.
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AWARD-WINNING GOOGLE ADS & META ADS SPECIALISTS · ANZ