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Case Study|Shade Houses|Google Ads|Meta Ads|CRO

20× More Leads at a Sixth of the Cost per Lead.

Peters Glen ran Google Ads only, with no lead form. We rebuilt Google Ads, added a tracked lead form and Meta retargeting. Leads rose from 6 a month to 120.

Peters Glen
EXPERIENCE ACROSS ANZ BRANDS AND GROWING BUSINESSES

Calls Only, No Lead Form.

Peters Glen ran Google Ads only through a previous agency. Every lead was a phone call: about 6 a month, at $149 each.

THE AUDIT
"WHY ONLY SIX LEADS A MONTH?"

No Form, No Meta, Mixed Tracking.

The website had no lead form or quote button, Meta wasn't running, and the account counted page views and add-to-carts alongside real enquiries.

See How Our Audit Works

STRATEGY
"HOW DO WE CAPTURE MORE BUYERS?"

A Lead Form, Then Meta Retargeting.

We rebuilt Google Ads around core shade house searches, added a lead form with proper tracking, and launched Meta retargeting in June to bring visitors back.

Get a Free Ads Plan

THE RESULT
"20× LEADS IN THREE MONTHS"

120 Leads in August.

Leads rose from about 6 a month to 120 in August, at around $23 each. After our September audit, we moved budget from two campaigns into the best performer.

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What We Delivered
for Peters Glen.

We rebuilt Google Ads, added a tracked lead form and launched Meta retargeting, so more shade house searches turned into enquiries.

Google Ads Management

Capture shade house searches and turn more of them into calls and quote enquiries.

View Google Ads

Meta Ads Management

Retarget people who found Peters Glen on Google and bring them back to enquire, at $8 to $11 a lead.

View Meta Ads

CRO Optimisation

Improve landing pages and conversion paths to turn more traffic into qualified enquiries and sales.

View CRO
ONLY 4 AUDIT SPOTS / MONTH · 2 LEFT THIS QUARTER

Want This for Your
Business?

If you run a multi-location business, a manufacturer, a hotel group, or anything else where every enquiry matters — show us your account. Sarah will run the same audit she ran for Marie's. Free. Valued at $3,000.

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5.0 out of 5

Based on 47 verified Google reviews|Most recent: 8 days ago

Read every review on Google

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