AWARD-WINNING GOOGLE ADS & META ADS SPECIALISTS

Grow the Value of
Your Portfolio Companies.

We help private equity firms, boards and advisers lift the performance of the businesses they own. Award-winning senior Google Ads, Meta Ads and CRO specialists, focused on stronger ROI, repeatable revenue and a better result at exit.

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TRUSTED BY ANZ BRANDS GROWING WITH GOOGLE ADS

Why Growth Plans Miss Targets.

Paid marketing is often one of a portfolio company's biggest costs, and few boards can see what it returns. Without specialist skills behind it, sales and growth plans are at risk, and the business can fall short of its full valuation. The gaps usually fall into five areas.

1. JUNIOR ADS SPECIALISTS
"IS THIS COMPANY'S MARKETING IN CAPABLE HANDS?"

Senior Specialists, So Value Isn't Left to Chance.

In many businesses, automation and junior teams run ad spend with little oversight. That puts revenue at risk and leaves value on the table. Bringing in senior specialists is one of the fastest ways to turn performance around. We manage Google and Meta Ads with the skills to scale a business, and a record of doing it.

Free Google & Meta Ads Audit RecommendedMore customers from your current ads · $3,000 value
2. TARGETING BROWSERS
"REVENUE ISN'T KEEPING PACE WITH THE GROWTH PLAN."

Buyer Demand, Not Wasted Reach.

Growth plans need demand that turns into revenue. Broad targeting can inflate lead numbers without lifting sales. We focus spend on buyer intent, so lead volume reflects real demand and revenue growth is something the board can rely on.

Free Google & Meta Ads PlanA steady flow of new customers every month
3. LOW CONVERSION RATES
"WE NEED MORE REVENUE WITHOUT MORE COST."

Convert Demand into Value.

Traffic only adds value when it converts. Our CRO specialists improve offers and landing pages, so the business earns more from the demand it already pays for. Better returns on the same spend flow through to earnings, and to what the business is worth.

Free Google & Meta Ads Audit RecommendedMore customers from your current ads · $3,000 value
4. NO LEAD NURTURING
"THE PIPELINE ISN'T PREDICTABLE ENOUGH."

Build a Pipeline That Lasts.

Buyers pay more for revenue they can see is repeatable. We set up nurturing that follows up buyers who aren't ready yet, building a steadier pipeline and future revenue instead of losing it to competitors.

Book a Discovery Call30 minutes, no sales pressure
5. INCOMPLETE TRACKING
"CAN WE PROVE MARKETING IS ADDING VALUE?"

Numbers a Board Can Trust.

When tracking stops at clicks, marketing is hard to judge at board level and harder to defend in due diligence. We connect Google and Meta Ads to sales in the CRM, so reporting shows revenue, cost and return: numbers a board, and a buyer, can trust.

Free Google & Meta Ads Audit RecommendedMore customers from your current ads · $3,000 value

Growth That Added Business Value.

Real results, including Ox Trailers' 10x jump in trailer sales within 14 months.

Get a Free Ads Plan Book a Discovery Call

Start with an Independent Ad Audit.

Valued at $3,000, free for qualified businesses. A clear read for the board.

1. Share Secure Account Access

Read-only access to Google Ads, Meta, GA4, and tracking data. No passwords. No customer data.

2. We Audit Your Ad Spend

A senior specialist spends 60 minutes inside your account. Identifies waste, weak tracking, and growth gaps.

3. Review Growth Findings

We walk you through the findings and next steps. No pitch. Yours to keep, whether you hire us or not.

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Why Businesses Choose Conversion Advantage.

For boards and investors who want marketing measured in revenue, return and growth.

WHAT MAKES US DIFFERENT
GENERALIST
IN-HOUSE
Dedicated senior PPC specialist
Google, Meta & CRO under one team
Advanced lead nurturing systems
Click-to-sale revenue tracking
No junior account handovers
Senior-led strategy and optimisation

See How Conversion Advantage Supports Your Role.

Different roles care about different outcomes — from ROI and lead quality to reporting and sales growth.

Role

Founders & Business Owners

Improve ROI and sales performance.

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Role

CEOs & General Managers

Improve revenue growth and visibility.

Learn More
Role

CFOs & Finance Teams

Improve ROI visibility and revenue performance.

Learn More
Role

Board Advisors & PE

Lift portfolio company ROI and value.

Learn More
Role

Marketing Directors & Managers

Improve lead quality and campaign ROI.

Learn More
Role

Sales Managers & Teams

Generate higher-quality sales leads.

Learn More
Get a Free Ads Audit Book a Discovery Call
THINKING

Why Most Campaigns Underperform.

This report reveals:

  • Where your ad spend leaks
  • Why lead quality slips
  • How to fix your ROI
Get the Report
Award-winning Google Ads & Meta Ads specialists
2026 APAC Search Awards Winner
  • Meta Partner
  • Google Premier Partner
  • Shopify Partner
QUESTIONS ANSWERED

Questions from Boards and Investors.

Do you work with private equity firms?+

We work directly with the businesses inside a portfolio. Private equity firms, boards and advisers bring us in to review a company's Google and Meta Ads, then lift performance with specialist management where it's a fit.

Can you review a business before we invest?+

Yes, with the owner's permission. With read-only access to the ad accounts and tracking, we report what's working, what's leaking and the upside.

What does ongoing management cost?+

Google Ads and Meta Ads management is priced from $3,400 a month for both, with CRO included. We confirm the exact fee before the business commits.

What results can the business expect?+

We don't guarantee results. But 85–90% of the businesses we work with see a 30% lift in like-for-like ad metrics.

Does the business keep its ad accounts?+

Yes. The business owns its ad accounts and all their history, and we work on a 30-day cancellation, so there's no lock-in.

Get a Free Ads Audit Book a Discovery Call
SENIOR STRATEGIST CALL

Book a Board-Level Strategy Call.

On this call, you'll:

  • See where marketing value is lost
  • Find the fastest ways to lift ROI
  • Learn how tracking supports exit value

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AWARD-WINNING GOOGLE ADS & META ADS SPECIALISTS · ANZ